” Whether they’re individuals or organizations, we follow those who lead, not because we have to, but because we want to. We follow those who lead, not for them, but for ourselves. And it’s those who start with ‘why’ that have the ability to inspire those around them or find others who inspire them.”
What. How. Why. These are the three key words that make up the golden circle of great leadership. In the Simon Sinek TEDTalk, he begins with a simple three-ringed circle drawn on flip-chart paper. He starts with the outer most layer and labels it ‘what’, then labels the second most inner layer and labels it ‘how’, and then he labels the inner circle with ‘why’.
Sinek’s TEDTalk made a clear point that people usually know what they are doing, some know how they do it, but often people don’t know or state why they do it. He mapped out this circle to prove a main point: “People don’t buy what you do, they buy why you do it.” He uses this tactic to explain how inspirational leadership and genuinely good leadership comes from starting with your ‘why’, because once you start wit your why everything else falls into place.
Simon Sinek also uses examples like Apple, the Wright Brothers, and Dr. Martin Luther King Jr. because all of these people and companies start with their why to become successful. People believe in you as soon as you stand strong for why you’re doing something or why you’re fighting for a cause or why you want change. People don’t listen about what you want, they listen about why you believe it because it shows that it really means something to you. I really love this TEDTalk because I couldn’t have said it better myself. Believe in yourself and your leadership skills, and so will others.